As my day finishes today January 17, 2023, I saw an email from Tennis Industry United that claims that again in 2022 there is growth in tennis, this time one million new fellows are reported by the USTA. Of course, I do not believe these numbers since the source is…

By Javier Palenque Fear is an intensely unpleasant emotion in response to perceiving or recognizing a danger or threat. …

By Javier Palenque Fear is an intensely unpleasant emotion in response to perceiving or recognizing a danger or threat. …

By Javier Palenque Miami January 2, 2023 Yesterday my kids and a bunch of their friends decided to have an afternoon at TOPGOLF, the business with revenues over $1B that is owned by golf giant Callaway. Just imagine having multiple kids from ages 12–18, it’s a hoot. We checked in…

For the past decades, we have watched a great charade play out before us. The Ol’ boys have been ruling tennis over us and have succeeded at controlling the sport and failed miserably at growing the sport. So, the winners are them as they still have the sport hijacked and…

Let us face it: The tennis entertainment business landscape and economy have changed dramatically in the last decades, and I can assure you it will never return to its heydays of the 70s and 80s. It is important to understand the age of the internet and its birth date (around…

By Javier Palenque After my last article, a dear friend from the Northeast called me and said, Javier, do you not think that being so direct is contrary to your objective of being listened to? To which I replied, you see my friend, the USTA pretends to listen when you…

By Javier Palenque I had the pleasure of listening to Alan Schwartz at a business conference a few years back, enough to say that I was extremely impressed with his drive and acumen to start his business around the sport of tennis. I also had the good fortune to know…

Javier Palenque (Disculpen los errores ortográficos porque no se usar el teclado español y mi corrector de ingles no sé si será tan idóneo para este ejercicio) Estando en casa después de la fiesta del curso, muy agradable de verdad, se me ocurrió opinar de futbol, ya que el tema…