A PICTURE IS WORTH A THOUSAND WORDS, USTA! By Javier Palenque

This phrase emerged in the USA in the early part of the 20th century. Its introduction is widely attributed to Frederick R. Barnard, who published a piece commending the effectiveness of graphics in advertising with the title “One look is worth a thousand words”, in Printer’s Ink, December 1921.

“One picture is worth a thousand words.” so, what does that have to do with tennis and the USTA, Javier? Everything, this week the WTA finals started in Dallas, this is where eight of the best female professionals compete in a grand…

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javier palenque

Executive, Tennis fanatic, writer, entrepreneur. Micro brewery owner, tennis coach and fashion photographer, creative soul, life lover.