BUSINESS ETHICS AND THE ATROCIOUS MORAL REASONING OF THE USTA By Javier Palenque

javier palenque
6 min readJun 25, 2023

This is week 25 and my article number 293 of my sixth year trying to have the board of the USTA fulfill its mission and be accountable to the tennis community, they refuse to grant me a meeting where they would have to explain the waste of funds and lack of progress and lies to the American public).

What is Morality?

In a broad sense, morality is a set of rules that shape our behavior or the company’s in various social situations. It is more sensitive to doing the good instead of the bad, and therefore, it establishes a level of standard for virtuous conduct. Of course, the same applies to companies.

What Is Business Ethics? Business ethics refers to the standards for morally right and wrong conduct in business. Law partially defines conduct, but “legal” and “ethical” aren’t necessarily the same. Business ethics enhance the law by outlining acceptable behaviors beyond government control. Here in this article, I intend that you understand that what the USTA board and executives do is lacking good morals and business ethics and prove to you how this is bad for the sport. Translation, no future! To make my brilliant point even clearer, take for example what the code of governance for Coca-Cola is:

“At the Coca-Cola Company, we aim to lead by example and to learn from experience. We set high standards for our people at all levels and strive to consistently meet them. We are guided by our established standards of corporate governance and ethics. We review our systems to ensure that we achieve international best practices in terms of transparency and accountability. The foundation of our approach to corporate governance is laid out in our Corporate Governance Guidelines and the charters of our Board of Directors committees.” This of course simply means doing business but being honest and transparent in the process, this of course creates long-term value for the shareholders and has the consumers happy with their association with the product.”

Now let us look at the USTA constitution and compare and contrast what the USTA’s first few words states and think of what they do and do not do, and compare it to the Coca-Cola Company. Below is a copy of these few lines for you to be shocked by the…

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javier palenque

Executive, Tennis fanatic, writer, entrepreneur. Micro brewery owner, tennis coach and fashion photographer, creative soul, life lover.