IQ+EQ+DQ IS REQUIRED FOR THE NEXT CEO OF THE USTA
By Javier Palenque

The USTA’s next CEO will have to make decisions each day: big and small, positive, and negative, popular, and unpopular. All of them affect the mission (the key shareholder), the customers (broadcasters, patrons, sponsors, and the paying public), the employees, stakeholders (communities, coaches, parents, kids, clubs and cities and parks) and let us not forget our society as a whole (which…