Lessons for dumb USTA from a Global Consulting Company by Javier Palenque

In this short book published last year by McKinsey consultants, there are a few good lessons to apply to the world’s best-funded nonprofit that has the least amount of kids and oldest adults and which loses lots of money every year. Of course, I do not expect the USTA leaders to read the article that would take intellectual curiosity, but I still write it to show the curious readers just what I mean and what lesson can be taken from this respected consulting company and applied to the USTA, the organization that loses money with the US Open. (read losing money with a SuperBowl like event)

The name of the book is “Fast times, how digital winners set direction, learn and adapt.” I will focus on one lesson to make matters easier to grasp. we all know that failure is a good thing because it means you have tried, you have learned and you have paid the price of learning. Of course, failure in this context is a building experience to grow. However, there are times when failure is simply not acceptable. That is when you hold a monopoly and when your culture is so poor that rather than learn from failures you hide them and continue the deception of the marketplace. This is of course what the brilliant USTA does every day. This dumb philosophy all that it does is create an enormous chasm between the organization and the public…