USTA? WHAT TO DO WHEN YOUR BIGGEST CUSTOMER IS LOSING MORE MONEY THAN YOU?

By Javier Palenque

If you do not know who USTA’s biggest customer is, you are in for a treat. Let us see if you can figure it out with a few clues.

- Back in 2011, it had one hundred million clients.

- Last year it lost 10M clients, which is 28K clients per day.

- This client represents 15% of USTA’S revenue per year.

- This client is losing approximately $1B per year or $2.5M per day.

- This client represents 3.7X Hospitality sales of the US Open.

- This client represents approximately 70% of sponsorship revenues.

- Next year this client’s business is expected to lose another 10M clients.

- The payments contract with this customer is soon to end in the next few years.

- This customer represents approximately 8X USTA profits per year.

- This customer beat CBS by giving USTA $10M more per year for the Labor Day weekend.

Look at the table below, this is month to month comparison for January 2022 vs 2020, follow link if you want to see the source.