We are in the NO business……

by Javier Palenque

How do you make thousands of people read when you have so much to say and they don’t like to read? My 8-year-old says, give me bullet points so I get the idea, OK let me try:

• Has tennis grown thanks to USTA programs in the last decades?
• Is tennis reaching its full potential by expanding its base?
• Is the USTA a not-for-profit charity organization?
• Has USTA created a digital platform last 20 years to keep up with the times and engage players?
• Has USTA made tennis affordable in this great country in the last 20 years?
• Does USTA hire the most brilliant minds to grow the sport?
• Has Player development produced anything worth $23M per year (its yearly expense)?
• Do sections act as nonprofits?
• Is the split overhead/programs 30%/70% as required by law respected and followed in sections?
• Does USTA care for its customers? parents, kids, coaches, clubs?
• Is USTA executive management competent?
• Are any of you part of the good old boys club?
• If we have 43000 zip codes in the country and USTA invests $75M in 1 (Lake Nona) which is 0.0002% of the zip…