What can a credit card processing company teach dumb USTA?

by Javier Palenque

This morning I just read the article below and thought? can you imagine if the brilliant USTA executives (who have to hide participation numbers to its customers, sponsors and have now a $180,000,000.00 loss to make up, no American stars to be named, missed the technology boom by choice, invest in money losing events, build properties where tennis has them, have their broadcasting rights contract up soon, overpay incompetent people and keep the senile boys club closed to smart young people) did what the CEO of Gravity payments did by investing in the employees? I mean I am not asking for the brilliant executives to invest in their people, that would take intelligence, nor am I asking for USTA to pay people more, please make sure you get this. But what I am saying is that the USTA should invest in the sport (not the entertainment that is the US Open- please distinguish them and that is where the USTA actually invests, too bad no one has told them that the TV audience is dying). As as you read the article or watch the video and see how the people from Fox news business ( I have it on 24/7) do a 180 turn on the results of caring, it is impossible not to think: what if the brilliant USTA invested (cared) in the sport years ago where would we be today? you be the judge, read the short article and watch the video and if…