WHAT IS THE PURPOSE OF THE USTA? By Javier Palenque

The article below is an adaptation to tennis of an HBS Executive education article on Deep Purpose Organizations published the week of October 3, 2022, in HBR- executive insights)

Earlier in the year, I read a book called “Deep Purpose” by Harvard professor Ranjay Gulati. I encourage anyone working in the for-profit business and most certainly the USTA executives to read and…