WHEN YOUR MISSION AND STRATEGY ARE EMPTY WORDS, YOU ARE BROKEN FROM THE TOP USTA!

By Javier Palenque

In September 2018, the USTA board set a seven-year strategic plan that you can read right here. As you can read and see the words, seem appropriate, but they are all empty and void of weight, intention, and funding, and what is worse is that the executives spew them, but nothing in their financing choices or asset allocation supports the false words. It is all meant only to posture and pretends that they follow a plan and vision. The truth is they have neither. The key point to understand here is that strategies are meant to support a vision, and that is precisely what the USTA lacks, it likes the nonprofit status, it likes the money, but it does not like the sport. I know, I know, many of you cannot have two contradicting thoughts before rejecting any new idea. The fact is the numbers prove my point. So, all they say and claim, and posture is only as good as the money they allocate, and they lie and pretend to care is a fact, period. Why am I so certain? because understanding how they use the money confirms and validates all that I say.

When you do not have a vision and have a welfare mentality (receiving not giving) you will go nowhere. This is where the USTA is and has been for some time. Keep reading and be enlightened by facts.