WHEN YOUR MISSION AND STRATEGY ARE EMPTY WORDS, YOU ARE BROKEN FROM THE TOP USTA!

By Javier Palenque

In September 2018, the USTA board set a seven-year strategic plan that you can read right here. As you can read and see the words, seem appropriate, but they are all empty and void of weight, intention, and funding, and what is worse is that the executives spew them, but nothing in their financing choices or…

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javier palenque

Executive, Tennis fanatic, writer, entrepreneur. Micro brewery owner, tennis coach and fashion photographer, creative soul, life lover.