USTA? WHAT TO DO WHEN YOUR BIGGEST CUSTOMER IS LOSING MORE MONEY THAN YOU?

By Javier Palenque

If you do not know who USTA’s biggest customer is, you are in for a treat. Let us see if you can figure it out with a few clues.

- Back in 2011, it had one hundred million clients.

- Last year it lost 10M clients, which is 28K clients per day.